Woodvine Consulting
STRATEGIC GROWTH + MARKETING
Helping architecture, engineering, and construction firms across the Northwest align their business goals, operations, and marketing initiatives. We partner with small and medium-sized firms to drive strategic growth through tailored solutions and hands-on implementation
Services
STRATEGIC PLANNING
Creating clear paths to growth through:
• Long-range growth planning
• Annual business planning
• Marketing strategy development
• Target market refinement
• Business development support
MARKETING + BRAND DEVELOPMENT
• Marketing audits and strategy alignment
• Brand positioning and development
• Pursuit strategies and collateral
• Digital presence optimization
About

Our Approach
Woodvine Consulting meets clients where they are, offering both monthly retainers and project-based support options. This adaptable approach allows us to tailor our services to each client’s unique needs and growth objectives. We work closely with leadership teams to align business goals, core values, operations, and marketing initiatives.
Founder Holly Larabee, Executive MBA and Certified Professional Services Marketer (CPSM)
With 16 years of professional experience, including more than 11 years in the architecture, engineering, and construction (AEC) industry, Holly brings strategic insight and hands-on expertise to every client engagement. Her experience spans from startups to large corporations, including leading marketing for a global integrated design firm where she co-wrote annual business plans and managed a national team, driving over half a billion dollars in revenue and 10% annual profits.
Holly’s cross-sector expertise includes K-12 education, higher education, commercial, civic, residential, performing arts, sports, retail, mixed-use, and healthcare. Her strategic approach and creative skills have helped pass over $800 million in school bonds in Washington and Oregon.
As an active member of both the Society for Marketing Professional Services (SMPS) and Idaho Women in Architecture, Engineering, and Construction (IWAEC), Holly maintains strong connections throughout the Northwest AEC community while championing women in entrepreneurship and leadership. She also serves as a long-time volunteer on the marketing committee for Opera Idaho.
Core Values
CREATIVITY
We believe there’s always a solution. Every challenge presents an opportunity for innovation, and we’re committed to exploring new approaches that drive results for our clients. Our creative problem-solving helps firms stand out in competitive markets.
UNDERSTANDING
Success starts with deep understanding. We take the time to learn your business inside and out, building relationships that bring clarity and lead to successful outcomes. By truly understanding your goals and challenges, we create strategies that align with your vision.
COMMITMENT
Your growth is our purpose. We’re dedicated to helping firms achieve their strategic goals through focused, actionable plans and sustained support. Our commitment extends beyond strategy to implementation, ensuring plans translate into real-world results.