Woodvine Consulting
STRATEGIC GROWTH + MARKETING
Helping architecture, engineering, and construction firms across the Northwest align their business goals, operations, and marketing initiatives through strategic workshops and ongoing advisory support.
Services
STRATEGIC PLANNING
Creating clear paths to growth through:
• Executive-to-marketing alignment workshops
• Marketing strategy development
• Long-range growth planning
• Annual business planning
• Target market refinement
• Business development support
MARKETING + BRAND DEVELOPMENT
• Marketing audits and strategy alignment
• Brand positioning and development
• Pursuit strategies and collateral
• Digital presence optimization
About
Our Approach
Woodvine Consulting meets clients where they are, offering intensive strategic engagements and ongoing advisory support. This adaptable approach allows us to tailor our services to each client’s unique needs and growth objectives. We work closely with leadership teams to align business goals, core values, operations, and marketing initiatives, often serving as the strategic bridge between executive vision and marketing execution. Many engagements begin with intensive planning sessions that create organizational clarity, followed by ongoing support tailored to your team’s capacity and goals.
Founder Holly Larabee, Executive MBA and Certified Professional Services Marketer (CPSM)
With 17 years of professional experience, Holly brings strategic insight and hands-on expertise to every client engagement, specializing in translating executive vision into actionable marketing strategies through collaborative workshops and ongoing strategic counsel. Her experience spans from startups to large corporations, including leading marketing for a global integrated design firm where she co-wrote annual business plans and managed a national team, driving over half a billion dollars in revenue and 10% annual profits.
Holly’s cross-sector expertise includes K-12 education, higher education, commercial, civic, residential, performing arts, sports, retail, mixed-use, and healthcare. Her strategic approach and creative skills have helped pass over $800 million in school bonds in Washington and Oregon.
As an active member of both the Society for Marketing Professional Services (SMPS), Urban Land Institute (ULI), and Idaho Women in Architecture, Engineering, and Construction (IWAEC), Holly maintains strong connections throughout the Northwest AEC community while championing women in entrepreneurship and leadership. She also serves as a long-time volunteer on the marketing advisory board committee for Opera Idaho.
Core Values
CREATIVITY
We believe there’s always a solution. Every challenge presents an opportunity for innovation, and we’re committed to exploring new approaches that drive results for our clients. Our creative problem-solving helps firms stand out in competitive markets.
UNDERSTANDING
Success starts with deep understanding. We take the time to learn your business inside and out, including the strategic vision at the executive level and how it connects to day-to-day marketing operations. By truly understanding your goals and challenges, we create actionable strategies that align with your vision.
COMMITMENT
Your growth is our purpose. We’re dedicated to helping firms achieve their strategic goals through focused, actionable plans and sustained support. Our commitment extends beyond strategy to implementation, ensuring plans translate into real-world results.